Durée & Company is equipped to guide your cannabis brand in the proper direction while strategically navigating your public relations and marketing needs. We will do this by spotlighting the product line, telling your unique story, and bringing attention and awareness to your rapidly growing business in key identified markets.
We don’t sit back and wait for clients to have news. We strategize to help clients make the news.
Public Relations & Marketing
Making a case for PR in the CBD industry.
We understand the ins and outs of the cannabis industry and know how to navigate this ever-changing and growing field. With a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences, and proven relationships with influencers and thought leaders, we are an established presence in this rapidly expanding community. We work with clients in the cannabis industry and CBD market that are cultivating, manufacturing, producing and innovating with cannabis, hemp and CBD. These companies are seeking expert PR help to define their space among consumers.
Since cannabis and CBD represent all-new information for many, Durée & Company has put forth a number of strategies and creative ways to showcase the CBD and cannabis industry’s allure – such as dropping well-known names into the mix or bringing fresh faces to the media landscape.
Public Relations & Marketing
Making a case for PR in the CBD industry.
We understand the ins and outs of the cannabis industry and know how to navigate this ever-changing and growing field. With a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences, and proven relationships with influencers and thought leaders, we are an established presence in this rapidly expanding community. We work with clients in the cannabis industry and CBD market that are cultivating, manufacturing, producing and innovating with cannabis, hemp and CBD. These companies are seeking expert PR help to define their space among consumers.
Since cannabis and CBD represent all-new information for many, Durée & Company has put forth a number of strategies and creative ways to showcase the CBD and cannabis industry’s allure – such as dropping well-known names into the mix or bringing fresh faces to the media landscape.
As the CBD industry continues to evolve, it has its own unique set of opportunities.
Developing a public relations plan for every crisis — in advance.
Durée & Company recognizes the need for education and anticipatory-thinking. We’ve worked with cannabis, medical marijuana, hemp and CBD brands, processing facilities, dispensary owners, farmers, growers, cannabis cultivators, and other startups to help establish and communicate the need for Certificates of Authenticity (COAs) – knowing that cannabis and CBD products are always under scrutiny. We understand U.S. Food and Drug Administration guidelines and how to effectively share news about CBD and cannabis products.
If you’re emerging in your market – be it CBD, hemp, cannabis or medical marijuana – Durée & Company is right there on the cutting edge with you.
Making the Case, One Influencer at a Time.
Selling the lifestyle is always the goal.
Our team have relationships with influencers far and wide, spanning topics such as lifestyle, fashion, beauty, food and travel. We’ve worked with a variety of micro- and macro-influencers who help shape the perception of a brand. We also know how to navigate paid influencer opportunities and can negotiate the best terms for your brand.
- Selling the lifestyle is always the goal.
- Influencers are unique and require different handling than traditional media.
- It’s never a one-size-fits-all approach.
- Social media influencers are major players in creating buzz for brands.
- It’s all about quality content that speaks to the demographic.
Making the Case, One Influencer at a Time.
Selling the lifestyle is always the goal.
Our team have relationships with influencers far and wide, spanning topics such as lifestyle, fashion, beauty, food and travel. We’ve worked with a variety of micro- and macro-influencers who help shape the perception of a brand. We also know how to navigate paid influencer opportunities and can negotiate the best terms for your brand.
- Selling the lifestyle is always the goal.
- Influencers are unique and require different handling than traditional media.
- It’s never a one-size-fits-all approach.
- Social media influencers are major players in creating buzz for brands.
- It’s all about quality content that speaks to the demographic.
Navigating the Green Rush
Learn more about Durée & Company.
As the “green rush” continues to flood headlines, we keep a watchful eye on local, regional and national news in order to pivot quickly. Our team members are experienced in the cannabis, medical marijuana and hemp/CBD industries, and we know the key players. We have carefully monitored and researched key expos and leadership conferences and have developed proven relationships with the media, influencers and thought leaders in this booming industry.
We are equipped to navigate this industry and know how to tell the right stories to attract potential consumers, partners, retailers and investors. We focus not only on the products offered but also on the business and the people.
Our hemp and cannabis clients include some of the top companies in the industry. We represent or have represented prestigious clients such as ACS Laboratory, Cannabist, Columbia Care, Cresco Labs, Enjoy Hemp, Essential Candy, Florida Hemp Council, GreenWay Herbal Products, Mr. Cannabis Law Natural Life Franchise Corp., One Plant, Paragon Processing, PureCraft CBD, PūrWell, PūrSlēp, SanSal Wellness, Sunnyside, Superior Flow, Tanasi, TBG Hemp, Veritas Farms and many others.
We don’t like to brag, but we’re changing the game
Here’s what our clients have to say about our service
“We have found a true partner in Durée & Company. They have a solid understanding of our business and it’s clear they are passionate about the cannabis industry. Our business has benefitted through the numerous media opportunities, bylined articles, and speaking and panel discussions Durée & Company has secured for us. They are always one step ahead in the game and have greatly increased our name recognition. As a direct result, we’ve seen an increase in new business. Thank you, Durée & Company!”
President, ACS Laboratory
“We have relied on Durée & Company to assist us in our marketing and public relations efforts as we launched our brand. Knowing this first year can be a critical time, Durée and her team have helped unearth opportunities in this competitive space and have landed us coverage in local and national publications. Her team works diligently to address our needs and offer solutions for increased brand exposure. This partnership has been beneficial to our company and we would recommend her services to anyone looking for a solid PR strategy that makes an impact. Thank you, Durée & Company!”
Chief Communications Officer, Pürwell
“Durée & Company has become our trusted PR partner and has been a proactive advocate for not only our company, but for the industry. The team at Durée & Company always has our best interest in mind and works proactively to secure opportunities for Veritas Farms on a local and national level. We have put forth a number of business objectives that have been met through a myriad of media opportunities. A recent win on a national business network was truly impactful for our company and reflected in our bottom line. We thank Durée and her team for their concerted efforts and for always being available when we need them.”
Vice President of Business Development, Veritas Farms
“Durée & Company has been our trusted PR partner since the start of our business. Their team developed a customized public relations strategy for us to successfully launch our facility, which is the largest operating hemp processing facility in the US. They understand our objectives and cultivate story ideas and media angles that align our business with the right audience. Durée & Company was instrumental during the launch of our facility from the personalized service, knowledge of the cannabis industry and commitment to helping our company build our brand. They understand the complex and everchanging cannabis industry and are always looking at innovative and proactive ways of getting our services the attention it deserves. Durée & Company’s team of professionals serve as an extension of our team through their collaboration and accountability in promoting our key messages in this competitive industry.”
Owner & Founder, Paragon Processing
“Having a PR agency in place was one of the best business decisions I could have made, and the results have certainly paid off! Durée & Company has gone above and beyond in every aspect of their work for me and my companies. With a thorough understanding of the cannabis industry, Durée and her team always come prepared with ideas and a solid plan. I would absolutely recommend Durée & Company to anyone who is looking to for a PR partner to deliver results and help elevate their business.”
Founding Partner, Mr. Cannabis Law
“Durée & Company has been our trusted PR partner since the start of our business. Their team developed a customized public relations strategy for us to successfully launch our facility, which is the largest operating hemp processing facility in the US. They understand our objectives and cultivate story ideas and media angles that align our business with the right audience. Durée & Company was instrumental during the launch of our facility from the personalized service, knowledge of the cannabis industry and commitment to helping our company build our brand. They understand the complex and everchanging cannabis industry and are always looking at innovative and proactive ways of getting our services the attention it deserves. Durée & Company’s team of professionals serve as an extension of our team through their collaboration and accountability in promoting our key messages in this competitive industry.”
Owner & Founder, Paragon Processing